Evolution of the culture
The Brooklyn Nets have a well-rounded culture within their city boundaries. The borough of Brooklyn is a basketball-minded city filled with Nets fans and people who have a strong passion for the game of basketball.
Nets head coach Kenny Atkinson recently talked about the culture of his team on the Michael Kay Show last week.
"“We are in the great city of New York, there’s nothing like that. Brooklyn is a special place. I live in Brooklyn, our whole staff lives in Brooklyn, all of our players live in Brooklyn. “I feel like there’s something special going on and like i said, I think through word of mouth and players talking to each other and agents talking about it, the success we had like Joe Harris, guys like Spencer Dinwiddie, who were out of the league, and their agents say, ‘Come to Brooklyn, get some opportunity, the coaches will let you play a little bit.’ “We got a lot of positive things.”"
In addition to Atkinson’s comments on the culture within the city of Brooklyn and his team, he is a huge reason why this evolution of culture happened. The Nets head coach is well-liked and is known for being a players’ coach.
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Since Atkinson took over as the head coach for the Brooklyn Nets, he has been liked by almost all of his players and has given his players the opportunity to prove themselves.
In addition to Atkinson’s coaching style, he brings that winning mentality to the Nets. He has done a great job motivating his players to go out every night with the winning mindset.
Last season, when the Brooklyn Nets were eliminated from playoff contention, Atkinson still coached with pride and motivated his players to still win.
In fact, Brooklyn went on towin five of its last eight games of the 2017-18 season. This winning mentality was established by Atkinson.
A big reason to Brooklyn’s winning mentality is the Nets players embracing their role. Last season, almost every Brooklyn Nets player embraced their role throughout the season. That is a hard task to accomplish in today’s NBA with players wanting a lot of minutes and bigger roles to stand out.
Atkinson does a great job not only distributing a good amount of minutes to each player but giving players the opportunity to play.
The evolution of culture within the Brooklyn Nets and their city differs from a majority of teams in the NBA.