1. Coming to Brooklyn gets Kevin Durant in the media mecca
Kevin Durant is entering his 12th NBA season and he’s never played in one of the Association’s mega markets.
He’s plied his trade in Seattle, Oklahoma City and Oakland, Calif.
If Durant wants to increase his public profile during the back half of his career, Brooklyn would be a great place to do so.
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He’d have easy access to all that Madison Avenue offers from the standpoint of endorsement opportunities, while being able to avoid the madhouse that is actually living in Manhattan.
Durant is, according to Statista, the third-highest paid player in the NBA when salary and endorsements are combined, a total of $58 million in 2018. That trails LeBron James ($87.3 million) and his current Warriors teammate, Stephen Curry ($76.7 million).
There is currently no player from either the Nets or New York Knicks in the top 10 on this list, which includes James Harden, Russell Westbrook, Damian Lillard, Blake Griffin, Giannis Antetokounmpo, Carmelo Anthony and Anthony Davis.
A move to Brooklyn could ostensibly kick Durant’s endorsement marketability up a notch or two, perhaps allowing him to catch Curry and possibly rival James (unlikely, however, with James’ recent move to Los Angeles — the NBA’s other mega market).
We live in the digital age, this is true. Players can become very marketable regardless of their physical location. But Durant could still stand to benefit from taking the old-school approach of getting to New York and letting the bright lights shine.